#Teddy santis series
Santis focused on craftsmanship to shine through the classic American athletic apparel, while the footwear boasts pleasing color-blocking. New Balances 990 series gained incredible traction in the last year thanks to Aim Leon Dores Teddy Santis, who was put in charge of the Boston brands.
#Teddy santis full
In addition to the Made In USA collection, New Balance reveals a full look-book of apparel and footwear that exemplify the free aforementioned tenets of elevated legacy, uniform staple, and quickstrike. All three will begin to release at select retailers beginning on April 28th starting at $199.99. Teddy Santis, the Aimé Leon Dore founder who was named creative director of New Balance last year, has shared a sneak peek at his first New Balance MADE IN USA collection. Each version features touches of aged cream yellow on the midsole. In celebration of the 40th Anniversary of the 990v1 running model, Santis places an unmistakable mix of hairy grey suede, vintage grey mesh, and tan suede accents around the 990v1, 990v2, and 990v3. Leading the way for this new era is a debut collection of Made In USA footwear that acts as somewhat of a palette cleanser. Strategically categorizing the product in three ways - elevated legacy, uniform staple, and quickstrike - New Balance and its appointed leader look to re-establish Made In USA through thoughtfully derived product that keeps to the concrete DNA of the brand while introducing fresh concepts. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.Nearly one year after being officially appointed as Creative Director for the brand’s Made In USA division, Teddy Santis and New Balance are ready to bring their ideas to the retail. “As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance.
Since then, we’ve seen a number of Aime Leon Dore collabs, but finally, we get a first look at the Teddy Santis New Balance 990 MADE in USA lineup.
“Quickstrike” pushes innovative colours and materials that provide a unique take on key models. The Teddy Santis x New Balance 990 V2 is one of several styles from the acclaimed footwear and fashion designers first-ever Made in the USA collection. Last April it was announced that Aime Leon Dore founder Teddy Santis would be taking over as Creative Director for the New Balance MADE in USA series. “Uniform Staple” are easy-to-wear colours that become everyday wardrobe mainstays. “Elevated Legacy” celebrates the foundational classic colours of the brand in premium executions. Using that narrative as the overarching inspiration for the collection, Santis then segmented it into three distinct categories. Teddy Santis’ first year as creative director for New Balance’s MADE in USA line has come to a close. By Elliot Santiago / 0 Hypes 6 Comments Footwear Aimé Leon Dore and New Balance. First teased by Made In USA creative director Teddy Santis with the above picture last year, the 990v6 which has reportedly been confirmed as accurate by NB appears to house a lot more. Santis’s vision for MADE is focused on designs that highlight New Balance’s history, heritage and craftsmanship through product, materials, and use of colour. The latest entry in Teddy Santis’ New Balance MADE in USA line is hitting shelves July 7 via New Balance and select retailers at a price of 195 USD. Teddy Santis reworks the lifestyle runner with floral tongue graphics and forest green overlays.
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